Minnesota Entrepreneurs Inc.
December 2001 Newsletter

How to Make the “U” Work for You
Harlan Jacobs

How can you take advantage of
the resources and research
created in an academic setting?
Learn how Harlan Jacobs used
the talent in an academic
research institute to move a
product line towards production
for commercial applications.

In October, Harlan Jacobs was
named a co-recipient of the
prestigious Minnesota Tekne
Award for Tech Transfer,
sponsored by the Minnesota
High Tech Association and
Minnesota Technology, Inc.
These organizations joined
together to recognize leaders,
companies and products that
make our state a center for
technology.

The Tech Transfer Award honors the collaboration of business and
academia working together to achieve a collective excellence that
leads to the commercialization of a technology.

Harlan Jacobs and his company, Genesis Business Centers, Ltd.,
and Iron Range entrepreneur Roy Larson underwrote research to
assist the University of Minnesota, Duluth Natural Resources
Research Institute determine whether a new form of granulated peat
it developed could serve as a technology platform suitable for various
commercial applications.

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Jacobs and Larson would eventually form a company and license the
technology being developed by NRRI. In November 1994, PEATEC
was founded.

Jacobs routinely helps other client firms with tech transfer
agreements. He helped structure PEATEC’s license with NRRI and
contributed other consulting skills associated with obtaining
intellectual property. Genesis Business Centers also invested more
than $25,000 in PEATEC over a 5 year period to help it continue
meeting its goals. Now in 2002, after receiving grants and
commissioned work, revenues are expected to reach $4 million.

Jacobs is convinced that Minnesota needs more business
initiatives and more
business angels and
seed capital initiative
funds to foster
technological and
economic growth.
Nothing will get out of
the laboratory and
into the marketplace
successfully and
quickly if risk capital
is not made available
early on to ensure its
success.

The founder & president of GENESIS, Harlan Jacobs is a seasoned
CFO with over 25 years experience as a corporate controller and
treasurer prior to becoming involved in the fields of venture/seed
capital and business incubators. He was the CFO for FilmTec
Corporation, a very successful Minnesota high-tech start-up company
formed in 1977 with only $100,000 of founders capital. The company
went public in 1979. In 1985, with sales of $10 million and net income
of $1.5 million, FilmTec was sold to Dow Chemical for $75 million in
cash! Mr. Jacobs was actively involved in the acquisition
negotiations.

Harlan Jacobs Tekne Award

Over the years, he became interested in other early-stage high-tech
companies. In 1993, he founded one of the most progressive high-
tech business incubator programs in Minnesota, if not the U.S. -
bartering rent for equity is the cornerstone of the GENESIS incubator
program.

Join us on December 11th for:

6:30 p.m. Informal Networking

7:00 p.m. Harlan Jacobs

Free to members; $15 for non-members.

For directions to the Minnesota Business Academy (MBA), log onto:
http://www.mn-entrepreneurs.organd click on “Map to Meetings.”

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President’s Column -

Master Worry Box &
Law of Substitution

A few hours after I penned my last column, I was confronted with
three ugly and threatening pieces of mail. No, it wasn’t anything to do
with anthrax. It was just the type of mail that grabs you by the jugular
and can have you instantly gripped with fear. Think of letters from the
IRS, an unknown Law firm, etc. You know, the kind of mail that gets
you mumbling something like: “now what?”

After working through my tactical maneuvers to deal with the fear I
sensed, I thought I would share them with you to complete the
discussion of dealing with fears in the realm of entrepreneurism. You
may recall that in October I mentioned that there are times when you

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have no choice concerning fear. Suddenly, you are just confronted
with a fear that wants to “grip” you. That is to say, the type of fear that
wants to simply take you over and consume your thoughts, endlessly,
with worry and anxiety. This was one of those times for me … again.

The first tactical maneuver I did was toss the three envelopes in the
BACK seat of my car where I wouldn’t have to look at them as I
deployed the “MASTER WORRY BOX” technique. This is when I told
myself, they would have to wait on me. I was mentally throwing them
into a “worry box” as I told myself --- I will worry about them tomorrow
when I get to my office. They would have to wait.

This is a very practical method of dealing with fears. Simply write your
fears down and throw them into a cigar or shoebox. Set aside a
specific time to worry. You might say that you will worry about your
fears between 4 and 5 pm on each Wednesday afternoon. Then,
simply refuse to consider these issues mentally except only in the
time that you have set aside to worry.
Eventually you will find yourself mentally exerting control over the
fears instead of the fears having control over you. With practice, you
will learn to do what I did last night.

I flipped the fears in the backseat of the car and told them they would
have to wait. It worked like I knew it would. I never considered these
fears the rest of the night.

Then the next fear-gripping attempt came at about 4 a.m. when I
naturally awaken for a while. My mind started to work itself up into a
frenzy until I deployed another tactical maneuver called the LAW OF
SUBSTITUTION. It is a well-known fact that your mind cannot occupy
two thoughts at the same time. The Law of Substitution means that
you simply substitute something else for your mind to consider in
place of the fears. For me this is almost always some inspirational
music, which is ready on my nightstand. I put the headset on and
started to listen to some inspiring music and, of course, in a short
while I was back to sleep. Again, it worked like I knew it would.

I have used these two techniques and others for many years. We
always have the choice of controlling the fear or letting the fear
control us. When I arrived and opened the three ugly pieces of mail

on Saturday morning, I was right. It was some ugly stuff that I will
have to live with [endure]; but it too will pass like an old philosopher
once taught me. Nothing to worry about.

Don’t let your heart be troubled was the October message. It deals
with having the right attitude towards fear. It is a valuable lesson for
anyone who ventures into entrepreneurship, which is inherently a
world, filled with many unknowns and uncertainty. If you are an
entrepreneur and you have all the answers, it only means that you
are not stretching yourself very much.

In November, the message was one of having a proper foundation in
which to succeed against fear. The foundation is located in the three
qualities of hope, faith and character. It is a natural part of all real
entrepreneurs.

The final message here is that we do have the power to control our
fears if we choose to exercise it. We do not have to succumb to the
biddings of fear. As the king of motivation Zig Ziglar once said: “FEAR
is an acronym that stands for False Expectations Appearing Real.”

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In the final analysis there is no practical way for the entrepreneur to
avoid fear. The strategy for all of us then is to learn how to deal with
fear when it rears its ugly head. The more power you can exert over
the fears that confront you, the easier time you will have building your
big dreams.

Last month we elected a new slate of directors. The directors then
met and elected new officers. I am excited to now serve you in the
position of president and I will do my best to enhance the growth of
our organization.

I am also happy to announce that Matt Boettner has joined our board
as our new Vice President, Janel Goff as the Treasurer and Ellen
Paxton as our new Secretary. Please welcome all of our new officers
and directors. A complete listing is included in every newsletter.

Does the Internet compromise your privacy? How easy is it to learn
about your private life just by surfing the web? In December, our pre-
meeting seminar presents Cyber Cop Mark Lanterman who was

recently featured in Dick Youngblood’s column as an expert cyber
sleuth. Mark demonstrates “computer forensics” and you may be
surprised at the kind of information he can readily access about most
of us.

Our December speaker is Harlan Jacobs. At 7 pm he will speak on
the issue of technology transfer. I have known Harlan for many years
and I can tell you that he brings a wealth of experience and
knowledge to the world of entrepreneurism. Harlan is a tireless
booster of MN entrepreneurism and has a track record of
commitment to startups through his Genesis incubator. Can you
leverage your technology costs by working with the experts at the
“U”? Harlan has some answers that might make your startup venture
cash flow a lot easier. Don’t miss another exciting double-header!

See you at the meeting.

Ed Palmer, President
The Minnesota Entrepreneurs, Inc.

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MEI Board for 2002

http://www.mn-entrepreneurs.org/directors.htm

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CALENDAR

MONTHLY MEETING:December 11th

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5:30 – 6:30 PM Pre-Meeting Seminar “Is Your Company’s Computer
Your Biggest Threat?” An “I-Opening” Presentation by Detective Mark
Lanterman, Cyber-Cop

7:00—8:30 PM Monthly Meeting — “How to Make the “U” Work for
You” with Harlan Jacobs, Genesis Business Centers, Ltd.

Post meeting: Late Nite Networking Patrick McGovern’s Pub &
Restaurant at 225 W. 7th Street, St. Paul

BREAKFAST GROUP

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December 20th– Minneapolis Group meets at 7:30 a.m., Dover
Restaurant, Doubletree Park Place Hotel in St. Louis Park. Call Bill
Lehnertz at 952-948-1105.

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2002 MEI MONTHLY
MEETING SCHEDULE

All meetings are held on Tuesdays at 7:00 PM* at the Minnesota
Business Academy located at Wabasha & Exchange Streets in
Downtown St. Paul. Meeting dates are as follows for 2002.

January 8, 2002

February 12, 2002

March 12, 2002

April 9, 2002

May 14, 2002

June 11, 2002

July 9, 2002

August 13, 2002

September 10, 2002

October 8, 2002

November 12, 2002

December 10, 2002

* Pre-meeting Seminars are from 5:30—6:30 PM on the same night.

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Is Your Company’s Computer Your
Biggest Threat?

An “I-Opening” Presentation

Detective Mark Lanterman, Cyber-Cop
Pre-Meeting Seminar – 5:30 - 6:30 p.m.
December 11, 2001

How vulnerable is your personal and business information?

In less than 9 minutes, using the internet and a woman’s business
card, Cyber-Cop Mark Lanterman located her business and personal
“vital statistics” – including her social security number, her mortgage
status, the address of her former mother-in-law, and much, much
more!

Mark Lanterman will show you ways that you can protect yourself
against “cyber-crimes” and employee theft. Just think of how easy it is
for an employee to download information from an office computer
onto a disc and walk away with it! What is Computer Forensics?
Computer Forensics is the collection, preservation, analysis, and
presentation of computer-related evidence. Computer evidence can
be useful in criminal cases, civil disputes, and human
resources/employment proceedings.

Far more information is retained on a computer than most people
realize. It's also more difficult to completely remove information than
is generally thought. For these reasons (and many more), computer
forensics can often find evidence of, or even completely recover, lost
or deleted information, even if it was intentionally deleted.

If there is a computer on the premises of a crime scene, the chances
are very good that there is valuable evidence on that computer. For
example, if an employee posts false earnings information on an
Internet bulletin board in an attempt to manipulate stock value,
forensic analysis may help in identifying the offender.

If the computer and its contents are examined (even if very briefly) by
anyone other than a trained and experienced computer forensics
specialist, the usefulness and credibility of that evidence will be
tainted.

Mark Lanterman is a Detective with a suburban Minneapolis police
department on permanent loan to the United States Secret Service
Financial Crimes Investigation Unit. He is the computer forensic
analyst for the unit. He is certified by the United States Treasury
Department as a Seized Computer Evidence Recovery Specialist
(SCERS).

Although Mark’s initial interest in computer forensics was its
usefulness as a criminal investigation tool, he has become a strong
advocate of forensic analysis in civil litigation and employment
actions.

Mark has his own digital forensics consulting practice with five other
employees on staff. His clients include US Bank, Deluxe Corporation,
Jostens, Conseco Financial as well as providing electronic discovery
services for several of the largest law firms in Minnesota, including
Dorsey & Whitney and Briggs & Morgan. He has given presentations
to the MN State Bar Association, Defcon (Las Vegas) and
TechnoSecurity.

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Don’t miss this double-header.