Minnesota Entrepreneurs Inc.
November 2001 Newsletter

Delivering A Delivery Success
Simon Foster - November 13
th

“The key to our success will
be the kind of service-
oriented culture we are able
to create within
SimonDelivers.com—
ordinary people feeling
empowered to do
extraordinary things and
having fun in the process.”

On November 13th, Simon
Foster will share what it
takes, not just to succeed
or stay in business, but also
to thrive in an industry
facing tremendous odds.  

Simon is servant leader to a
team of highly experienced
people all committed to
building a successful
business that truly makes a difference in their customers (as well as
their own) lives. Join us as Simon delivers the following key
messages:

• Why SimonDelivers.com is prospering while other well-funded
competitors have failed

• The SimonDelivers.com business model. . .  and how it differs from
competitors.

• How SimonDelivers.com has been able to build its business using

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only about $50 million, while others such as Peapod.com spent over
$150 million and failed, and Webvan.com spent over $1.5 billion
before declaring bankruptcy.

• How SimonDelivers.com is molding a diverse workforce into a
highly productive team.

Known as the “Head Delivery Boy” by his co-workers, Simon Foster
brings a wealth of food marketing experience to SimonDelivers.com.
His background in logistics and technology has prepared him for the
challenges and responsibilities of starting and growing this grocery
delivery business.

Simon began his career at McKinsey & Company, working in the area
of retail and logistics. He spent a few years in the UK with a start-up
software company and most recently was with The Pillsbury
Company, Minneapolis, where he provided marketing leadership for a
number of brands and new product introductions.

Simon, 39, holds a diploma in Accounting & Finance (ACCA) and a
first-class honors degree in geology from the University of Bristol
(UK).

Delivering a Delivery Success: Simon Foster

Free to members; $15 for non-members.  

For directions to Minnesota Business Academy (MBA), Click here or
visit MBA at
http://www.mnbusinessacademy.org

5:30 - 6:30 p.m.  Pre-Meeting Seminar
“Branding on A Budget—The Crazy Carrot Story”

November 13, 2001

So, you’ve come up with a great plan for a business.  But how do you
take that plan and create the magic with marketing without going
further into debt?  How do you become recognized as a unique entity
in this ever-changing environment?  If these are your concerns, let Eric
Strauss show you the way!

Join us on November 13th as Eric leads you through the marketing
maze to reveal the following:

1. What is a brand and what elements make up a strong brand
2. Experiences branding the Crazy Carrot Juice Bar, Inc. on a budget
3. How entrepreneurs and emerging businesses can brand themselves
and their products or services (without breaking the bank).

Eric P. Strauss is a marketing, public relations and business strategy
consultant. He assists companies in launching and growing their
businesses. Eric writes business plans, develops business and
marketing strategies, creates media kits, writes press releases, and
promotes companies to their investors, partners, and the media.
Prior to his latest adventure, he founded the Crazy Carrot Juice Bar,
Inc. – a company he grew to five locations, 65 employees, and
annual sales approaching $1,000,000. Eric generated more than 175
media placements for the Crazy Carrot in fifteen months, including
feature articles in
Entrepreneur, Business Start-Ups, Nation’s
Restaurant News
, Future Magazine, Young Entrepreneur, Ventures,
and others. Having been through the process himself, he is well
suited to assist other emerging businesses in formulating their
business plans, developing their brands and marketing plans, and
implementing effective public relations and media relations strategies.

Eric can be reached by telephone at 612-374-0004, by email at
eric@entrepreneursforhire.com or through his website at
http://www.EntrepreneursForHire.com, or by mail at 2108 Penn
Avenue South, Minneapolis, MN 55405.

REGISTER NOW!
Three easy ways to pre-register for our upcoming events:

1. On-line: www.mn-entrepreneurs.org
2. Phone: Kathy at 651-687-0840
3. E-mail: info@mn-entrepreneurs.org

$15.00 registration fee at the door for the monthly meeting and $15
for the pre-meeting seminar.  MEI Members attend the monthly
meeting session at 7 PM at no charge.  

WISDOM OF PAST SPEAKERS

Through my 18 years of monthly meetings, the Minnesota Entrepreneurs
have heard great wisdom imparted by remarkable speakers.  The following
examples are but a small sample, beginning in 1987.  – Mary Martin Mason

“Fear is the only thing that keeps would-be entrepreneurs from
succeeding.” - Max Fallek, President of the American Institute of Small
Business - January, 1987.

“Power, people, promotion and programming are the four key elements
which lead to success in any business.” - Donald O’Connor, President and
General Manager of KTMA-TV - February, 1987.

“Take risks; don’t wait for the perfect moment. Just go for it!” - Daryl
Erdman, Professor and Chair of Small Business & Entrepreneurship at the
College of St. Thomas - March, 1987.

“It is my heritage to stand erect, proud and unafraid; to think and act for
myself, to enjoy the benefit of my creations and to face the world boldly and
say: this, with God’s help, I have done.  All this is what it means to be an
entrepreneur.” - Steve Schussler, formerly the owner of Jukebox Saturday
Night. (Today the CEO for Rainforest Café Inc.) - December, 1987.

CALENDAR

MONTHLY MEETING: November 13

5:30 – 6:30 p.m. – Pre-Meeting Seminar: “Branding on a Budget”
with Eric Strauss, founder of EntrepreneursForHire, LLC

7 p.m.  – MEI Monthly Meeting “Delivering a Delivery Success”
with Simon Foster, president, SimonDelivers.com.

Post meeting, Late Nite Networking– Patrick McGovern’s Pub &
Restaurant at 225 W. 7th Street in St. Paul

BREAKFAST GROUP - November 15th– Minneapolis Group meets

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at 7:30 a.m., Dover Restaurant, Double Tree Park Place Hotel in St.
Louis Park. Call Bill Lehnertz at 952-948-1105.

President’s Column

Entrepreneurial Faith

Last month I talked about how the entrepreneur has to face the fear
of the unknown on a regular basis.  I have now heard this fear spoken
of and discussed often during the last thirty days in the wake of the
9/11 tragedy.  Society is now confronted en-masse with the fear of
the unknown.  Even to the point of wondering what might lurk inside
our daily mail.  Should we wash our hands every time we open the
mail?  That was the recommendation from the Postmaster General
recently.  All of the current fears of the nation naturally bring up the
two issues of faith and hope.  

Depending upon what is inside the character of an individual, he or
she may respond to this fear in any number of ways.  We saw
character re-emerge in the heroes of the 9/11 tragedy.  And, it seems
that character once again matters in our society.  Many changes are
occurring in our culture as we seek a new sense of community as a
nation.

The securities attorney at a seminar I attended years ago stated the
plain fact that: “Entrepreneurs tend to be hopeful people.”It was a
comment on the optimism and faith that is part of the entrepreneurial
community.  It is one of the key reasons I enjoy The Minnesota
Entrepreneurs (Club).  I enjoy being around people with big dreams
and a lot of hope.

Being hopeful is just another way of stating that the entrepreneur has
a strong faith.  The Bible offers the clearest definition of faith in

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Hebrews when it says: “Now faith is the substance of things hoped
for, the evidence of things not seen.”For the entrepreneur this faith
(hope) translates into a simple confidence “knowing” that he or she
cannot fail in the dreams they hold dear.  And, of course, the faith can
be in the venture or dream, in God or even in both.

This entrepreneurial faith produces passion and allows the
entrepreneur to proceed with his or her dream in the face of fear and
incredible odds.  It doesn’t mean the entrepreneur doesn’t get scared.
It only means that he or she can muster the courage to go forward in
life in spite of fear and difficulty.  The hope that is a natural part of the
entrepreneurial community is the primary weapon used in dealing
with the fear of the unknown.  We might take this for granted.
However, many in our nation are now relearning to live life in
uncertain times.  To live life with hope and faith that the future will
work out well despite all that we are confronted with.

As the nation builds a renewed sense of community, lets also take
the energy to build a new sense of our entrepreneurial community.
The amount of business resources available in the minds of our
members, at any one of our meetings, is literally staggering to me.
As we move forward with building The Minnesota Entrepreneurs, you
can expect increased networking and educational opportunities.
These are great.  But do not lose sight of the great fellowship
opportunities that exist from simply rubbing shoulders and
schmoozing with people who are not afraid to dream big dreams.
People of hope, faith and character.  For these attributes are at the
foundation of all big entrepreneurial dreams.

This month we will elect a new board of directors that will take us to
the next level of growth.  If you are interested in serving on our board,
step forward and be counted. Our board meets in St. Louis Park on
the third Tuesday of each month from 4 pm to 5:30 pm.  You will
need to attend the board meetings to serve on our board.  Beyond
that we are looking for members who can contribute to the growth of
the organization.

As a final thought, I remember one definition of faith that I particularly
liked and related to.  It came from James Earl Jones playing a
grandfather in a holiday movie.  The subject of faith arose and his

grandson asked: “Grandpa, what is faith?”The grandfather replied:
“It is the stuff inside of you that allows you to hold on until help
arrives!”

See you at the meeting.

Ed Palmer, President Pro Tem
The Minnesota Entrepreneurs, Inc.

Networking is Back!

Maybe it’s the MBA locale that lends itself so aptly to meeting and
greeting.  Perhaps it’s both new and returning faces that come early
to meetings and then mosey over to Patrick McGovern’s Pub &
Restaurant to continue conversations.  Whatever the case,
networking is back with a vengeance at MEI. If you’re looking to build
your business, get answers to tough entrepreneurial questions, need
advice on seeking a patent … MEI is the place to talk one on one with
those who are sharing in your journey.  All you need are a stack of
business card and a hunger to mix with others who have been bitten
by the entrepreneurial bug. Join us for more informal networking
following the MEI meeting at Patrick McGovern’s Pub & Restaurant
on 225 W. 7th Street. McGovern’s is located on the corner of West
7th Street and Chestnut, one block west of the new RiverCentre.
McGovern’s offers a full menu until midnight.  

"Millions of men have lived to fight, build palaces and boundaries, shape
destinies and societies; but the compelling force of all times has been the
force of originality and creation profoundly affecting the roots of human
spirit."
-Ansel Adams

Membership Q&A

Q: What does it cost to attend MEI’s monthly programs?

R: Members may attend the Monthly Meetings at no charge.  This
covers all monthly programs beginning at 7 PM. Non-Members pay
$15 at the door.

In addition, all persons attending the Pre-Meeting Seminars at 5:30
PM pay $15 per program at the door.

Join now for only $79 for 2002, and attend the monthly meetings at
no charge—
a savings of $100! You then pay only $15 for any Pre-
Meeting Seminars you attend.

2002 Corporate Membership Bargain

$178.00 allows up to four company members to attend Minnesota
Entrepreneurs, Inc. meetings with no fees for programs beginning at
7 PM.
That’s four for the price of one!

You only pay for any Pre-Meeting Seminars you attend at $15 per
session per person.

General Membership For 2002

Renewal _______New _______Date___________________

____Yes, I'd like to join.  My check for $79 is enclosed. (No fees at
the door for primary monthly program for members.)

____ Check for $178 is enclosed for Corporate membership (Allows
up to 4 employees to attend:Please list persons:

________________________________________________

________________________________________________

Name:_________________________________________________

Title: ___________________ Company: ______________________

Address: _______________________________________________

City:____________________ State: __________ Zip: ___________

Phone: _____________________ FAX: __________________

E-mail: __________________________

Make $79.00 check payable to: Minnesota Entrepreneurs, Inc.

($50 for college/university students; $178 for Corporate Rate) 

Mail to: Minnesota Entrepreneurs - c/o Phyllis Burdette, CPA
5755 Wayzata Blvd, Suite 818 - St. Louis Park, MN 55416
Questions?  Call: Kathy at 651-687-0840

MEI Board of Directors (Click For Info On Board)

This Newsletter is published by the Minnesota Entrepreneurs, Inc., a
not-for-profit 501(c)(3) corporation with a mission to educate, to
inspire and to act as a resource for entrepreneurs and aspiring
entrepreneurs.

The Minnesota Entrepreneurs, Inc.  
Minnesota Business Academy
505 Wabasha Street North, Box MEI
St Paul MN 55102
952-897-5072
http://www.mn-entrepreneurs.org
info@mn-entrepreneurs.org