September 5, 2000
has introduced a new business
paradigm into e-commerce. One-to-one permission marketing or opt-in
email allows companies to do a direct e-mail campaign for a fraction of the
cost of traditional direct mail marketing. Brown calls his tool “a killer
application” because it moves companies into Internet direct marketing by
using a web-based “Email List Signup Page.”Companies are able to stop
the practice of spamming (submitting junk e-mail to masses of people who
may not be interested.)Clients of Mail i Want .com expand their e-profit
margins by selectively finding and keeping customers.
remarkable story in a presentation titled:
entrepreneurial journey, but his Duluth-based startup is located in the Soft
Center (a.k.a. Duluth Technology Village). His venture is proof that
technology is alive and well outside of the Twin Cities.
member National Restaurant Association. By signing up with Mail i
Want.com, the association dropped an annual $1 million expenditure for a
direct mailing campaign. They are already getting a better return for their
efforts.
management positions with Best Buy Company, CustomerLink, Penn &
Schoen, 50 Below Sales & Marketing and Saturn Systems. His Fortune
100 experiences include international marketing research projects with
AT&T, Texaco Oil Corporation and Proctor & Gamble.
September 5, Todd Brown speaks at 7 p.m. in Room 301
free. Non-Member -$15
meeting seminar, “Services To Attract People and Sales To Your Web Site”
at 5 p.m. As Poppendieck will reveal, if you want to give your web site a
professional feel fast, you can add services that are already available
including:
Adding Maps
Personalization (Including Collaborative Filtering)
Continually Updating Content
Land Rush: Lessons Learned from Dot-Coms.” In that session, she
compared two eras, both focusing on speedily staking a claim. She
advised those who wish to start an e-something company to answer such
questions as: Should you abandon all caution and go as fast as you can to
get on the Web? Can you afford to take time when your competition is
seizing the land at breakneck speed? And, what do you do once you get
there?
five years. She has partnered with start-up companies, negotiating and
funding multi-million dollar equity investments. Today she runs her own
consulting company, Poppendieck.LLC. The seasoned leader in
operations and new product development holds two patents and has
published several technical papers. A teacher and lecturer as well as a
manager, she specializes in workshops on e-Business Project Leadership,
Object-Oriented Project Management, Re-usable Software Components,
and Time-Driven Software Development.
the Twin Cities Java User’s Group and will deliver papers at the PMI 2000
Symposium in September, at Software Development East in November and
for Project World in December.
“Services To Attract People and Sales To Your Web Site,” featuring Mary
Poppendieck of Poppendieck.LLC, requires pre-registration and a $15.00
fee at the door. Register online at adoped@uswest.net
By Jerry Robinson
According to the PricewaterhouseCoopers Money Tree™ Survey just
released, venture capital investments are projected to double in 2000 to
$70 Billion.
entrepreneurial story. He unselfishly gave solid entrepreneurial advice
revealed how his Internet incubator is successfully launching new dot.com
businesses.
5:00 p.m. Mary Poppendieck will present a seminar titled "Services To
Attract People and Sales To Your Web Site."
he is building a successful Internet business. These are exciting times!
with the statement, “ I am a consummate entrepreneur.”Proof of that
statement can be found in his rise from bankruptcy to his latest venture,
Entrenaut, Inc., an incubator for Internet ventures such as Chef In A Box,
Jcare and OfficeCause.com.
ups, Crawford currently explores the newest entrepreneurial frontier, the
World Wide Web. He calls the Internet “the greatest wealth builder”
because there is no charge for spectrum and unlike brick and mortar
businesses, it requires modest capital and a quick launch. Crawford said,
“The Internet creates a whole new way to look at enterprises. It provides a
migration from the tangible to intangibles.”Among the intangibles are
knowledge, services, information, software and entertainment.
founded with Lex Sisney. Commission Junction manages affiliate
advertising on the Web and just closed a $40 million private equity round.
Crawford provided a lively description of the creation, merger and launch of
this venture that is valued at $100 million today.
be the epitome of his company’s name, navigating entrepreneurial waters
with both confidence and moxie.
Todd Brown of Mail i Want .com
Room 301 at 7 p.m.- St. Thomas University
hallway kiddy-corner and next to the break/food area. Please note: our
meetings are normally held on the second floor next to the cafeteria.
Mary Poppendieck—“Components for Your Web Site” - 5- 6:30 p.m.
$15.00. Room 301 - St. Thomas University
Paul Douglas, WCCO-TV Meteorologist speaks about his Digital Cyclone
enterprise and recent launch of my-cast.com
Dorothy Bridges – The Franklin Bank
ENTREPRENEUR OF THE YEAR
RICHARD SCHULZE OF BEST BUY, INC. - 7 p.m.—St. Thomas
Burnsville, County Road 42 and Portland. Call Scott Kaiser - 612- 948-1105
Double Tree Park Place Hotel in St. Louis Park. Call Bill Lehnertz - 612-
948-1105.
Jill Neiman—National American University at the Mall of America
Jon Villella—Team Sports Net Inc.
RICHARD SCHULZE
Founder & CEO of BEST BUY, INC.
MEI ENTREPRENEUR OF THE YEAR
