CHARLIE SLATER, S.D. Industries

"A True Survivor"

Charlie succeeds again and again in the same positions that many others have tried to succeed in and failed.
This is no doubt attributed to his well-known “no-fear” attitude. In his early twenties he was one of the
leaders at Control Data that spearheaded one of the first “Just-In-Time” practices and some of the first
automated factories in the U.S. After that Charlie was hired to help lead a national jewelry retailer out of
Chapter 11 Bankruptcy.

Charlie began his career in the beauty/spa industry in 1988 and was in charge of the operations of the Mid-
west Aveda distribution effort. In 1994, Charlie started S.D. Industries, Inc with a rented desk and a phone
in downtown Minneapolis. He's been through the extreme ups and downs of entrepreneurial start-ups, and
has managed to survive, overcoming many obstacles.

In December of 1999, Charlie had a life altering experience. While in a 48,000-acre State Forest, Charlie
had a heart attack at the age of 38. He was certain that his life was over as he was miles deep in the forest
and totally alone. So he knelt down, made his peace with his maker and prepared to die. But then he made
it out alive. In the hospital he learned that he had a diseased heart and there would have to be major
changes in his life. So he changed.

He now considers his business as a conduit to give back to others some of the successes he has been given.
The end result is that all of his companies are committed to helping their employees and clients to become
successful and profitable.

Today, SDI owns and operates four different businesses exclusively in the spa industry. Charlie attributes
the success of this phenomenon to his marketing strategies and a very talented team that shares Charlie’s
passion for the spa industry and is capable of capitalizing on the strategies he’s developed.

Please join us on September 10th! 

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Speaker Highlights & Wisdom

Educational - Janis Jablonski, Small Business Specialist,

U.S. Postal Service www.usps.com

jjablons@email.usps.gov

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Thanks to Janis we learned affordable and effective techniques to conduct a direct mailing and helpful hints
for using the post office in general. 

·Important to note: the post office will “clean up” your mailing list once a year for free.  This is
information that presorting service bureaus do not want you to know because they will charge you for that
service.  (By clean up – they will update contacts that have moved and delete contacts that no longer exist.)

·The USPS is continuously embracing the Internet as a means to provide more products and services.  For
example you can design and conduct a direct mail campaign without ever leaving your computer.  See:
www.usps.com

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Inspirational - ANITA RYAN, Family Business Success, LLC www.FamilyBusinessServices.com

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Anita@FamilyBusinessServices.com

“Anita is an entrepreneur and works with entrepreneurs, their businesses, and their families to ensure their
success.  After having led a family owned manufacturing operation for many years, she started Family
Business Success, LLC, to provide the specialized expertise that helps family business leaders successfully
and profitably navigate difficult family business issues.”

Anita’s presentation was insightful. She stated, “Entrepreneurship and Family Business tend to go hand in
hand. Most often there is always a family component to a small business.”Anita had a lot to offer and
specifically gave these points to remember:

1.
2.

Clarity of vision is important.
Entrepreneurial vision is never the same as ultimate reality.  We must maintain flexibility and
agility.
Risk is like an elixir to true entrepreneurs.  It is also the Achilles heel. 
Success usually requires failures and requires resiliency.  Harvey MacKay has stated that he was
unwilling to hire any key executive unless they had realized at least one major personal or
business failure.
Work is Play. 
If you want to be successful you cannot go it alone.
Be continuously aware of your own levels of ignorance and incompetence.
Expect the unexpected.
Don’t be afraid to be who you are. DO NOT CONFORM, that will lessen your vigor for your life.
You need: 1-The right skill set, 2-The right concept, 3-The right timing.

3.
4.

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Respectfully,

Todd Mortenson, MEI Secretary(612) 782-8200 / Todd@DiscBurn.com

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MEI's Board of Directors:

We have been making some changes!  

We have a "working board" - which means that we expect the Board Members to take an active role in the
operations of the organization - either as a committee chairperson, or at the very least, a committee
member.  The Board of Directors meets monthly on the third Tuesday of every month at 4:00 PM.  This is a
commitment you make when you choose to serve on the Board.

DIRECTOR IN THE SPOTLIGHT:

Jim Poole

Jim Poole is the Director responsible for our “Voice of Experience” program at Minnesota Entrepreneurs’
monthly meetings. His speakers offer our membership insight into the experiences of entrepreneurs across a
broad range of industries who have been tested by trial and won.

Jim left the ad typography shop Great Faces where he had developed a successful national sales strategy to
start Change Agency in 1994, selling, building, and managing managed production facilities for advertising
agencies. In 1999 he began developing e-commerce capabilities for clients with existing sales forces.

Jim is now an information technology consultant for Silverman Olson Thorvilson & Kaufmann Ltd, an
entrepreneurial business services provider in Minneapolis. For thirty years SOT&K has made a positive
difference for entrepreneurs: from tax and audit services, to identifying Key Performance Indicators, to